Ninety percent of great product starts with a personal obsession. For Nodi Rugs, that meant building a collection rooted in 90s childhood nostalgia, translating a deeply personal aesthetic into something with broad commercial appeal. At Aditions, we led design and development on a product line handmade in India from New Zealand wool — four designs, six colorways, and infinite scale. From bathmats to a custom 240" broadloom installation at a Technology companies global head quarters, the collection was built to live anywhere. We also led the full North American campaign strategy and creative direction.