Ninety percent of great product starts with a personal obsession. For Nodi Rugs, that meant building a collection rooted in 90s childhood nostalgia, translating a deeply personal aesthetic into something with broad commercial appeal. At Aditions, we led design and development on a product line handmade in India from New Zealand wool — four designs, six colorways, and infinite scale. From bathmats to a custom 240" broadloom installation at a Technology companies global head quarters, the collection was built to live anywhere. We also led the full North American campaign strategy and creative direction. The launch brought together over 2,000 architecture and design specifiers and a series of intimate dinners that turned a product introduction into a cultural moment — embedding Nodi into the A&D community from day one.