A curated exposition exploring and defining the new voice of 21st century American design — its impact, contradictions, and potential. Produced by Aditions and Hello Human, the exhibition brought 15 emerging furniture design practices to Milan's global stage, creating a platform for a generation of designers whose work deserved to be seen in the world's most important design arena. 60,000+ in-person attendees. 100+ global press features. Over one million website visits in three days.