About

Liz Wert is a marketing executive who has spent 15 years launching category-defining products and building brands that show up as powerfully in the physical world as they do online — with a conviction that the most enduring brands don't just exist digitally, they earn their place in every space, surface, and experience.

As Global Marketing Director at Insidesource, she led a full rebrand and grew the business from $200M to $500M — expanding across new channels, locations, and acquisitions to become one of the industry's most respected furniture dealers. In 2020, she co-founded ADITIONS, a spatial design studio working with Fortune 50 companies across Silicon Valley, which was acquired by Canoa in 2022. There, she led Brand and Communications and brought to market the first platform to merge design tools with a furniture marketplace.

She's obsessed with storytelling, craft, and well-designed objects. She's based in San Francisco.